The Michigan Sport Business Conference is an undergraduate-run platform that is defining the narrative in sport business. Each fall, we organize the leading undergraduate-run sport business conference in the country, hosting more than 1,200 people. As a freshman part of the MSBC 14 planning team, I worked as a creative manager. In this role, I created graphics and content tailored to each platform that reached over 400k audiences. Additionally, I helped ideate and create signage, swag, and the "visual footprint" for the conference and other events based on briefs provided by the event planning team.

For MSBC 15, I’ll be serving as the Vice President of Creative and Branding, leading our creative campaigns by assigning project managers, overseeing initiatives, and ensuring every project aligns with our brand strategy. I collaborate closely with marketing, digital strategy, and content teams to build social franchises, content calendars, and engagement-driven campaigns. I also shape our annual creative guidelines and manage content rollout across Instagram, LinkedIn, and TikTok.