Michigan Sport Business Conference is an undergraduate-run platform that is defining the narrative in sport business. Each fall, we organize the leading undergraduate-run sport business conference in the country, hosting more than 1,200 people. As a freshman part of the MSBC 14 planning team, I worked as a creative manager. In this role, I created graphics and content tailored to each platform that reached over 400k audiences. Additionally, I helped ideate and create signage, swag, and the "visual footprint" for the conference and other events based on briefs provided by the event planning team.